In June 2023, I contributed to the logo and graphics (business cards, menu) for the shisha lounge "SWAY," which relocated to Aoyama. The concept is "a place to savor ambiguity." This shisha lounge embraces a sense of ambiguity in a world of binaries. It is located just a five-minute walk from Gaienmae Station, boasting large windows that let in natural light during the day, and an excellent night view of Aoyama from the 9th floor.

The logo was designed in line with this concept, with the letters S and W overlapping in a smoky, ambiguous manner. It represents the psychological calm that lasts about two hours, from when the shisha is lit until it goes out, expressed through organic curves. The logo, constructed using the golden ratio, was printed on foil-stamped business cards created as an announcement for regular customers during the store's relocation and opening.Additionally, I designed navy business cards, the key color for the Aoyama location, with a size intended for easy insertion into transparent mobile cases to encourage viral brand growth.